Marketing

Explore the dynamic world of marketing through engaging, real-world projects. This course introduces you to the core principles of marketing, including market research, product development, pricing strategies, and promotional techniques. You’ll have the opportunity to apply these concepts by designing, pricing, and promoting your own product or service. Learning is hands-on and may include semester-long projects, simulations, guest speakers, and field trips that connect classroom knowledge to real-world practices. This class offers a comprehensive foundation in marketing concepts and practices. This weighted course is eligible for Dual Credit through COD.